Below is a collection of real briefs, passion projects, and fun exercises I set myself.
bank99 - a new bank for Austria.
Landing page concept.
Brief: create a landing page that encourages visitors to leave their contact details for growth marketing and acquisition purposes.
The target audience of the brand is rural, with an average level of education and wants a recognised, authentic brand as their financial service provider to feel secure.
My concept uses the familiar, bright yellow colour of the brand as a key identifier, alongside the ‘Posthorn’ as its trademark. Using nudge theory, copy reinforces the approachability and flexibility of the brand. This could be further underlined by the use of imagery relevant to the brand message. The sign up form is kept extremely simple with only three fields and is central to the page as it loads up on a screen. Below, space for ‘99 more reasons’ to highlight brand features and give customers who want to find out more the chance to do so on the page.
